Why DTPR?
Last updated
Last updated
From CCTV (closed circuit television) to traffic cameras, transit card readers to bike lane counters, Wi-Fi access points to occupancy sensors that turn on fixtures like lights and faucets or open doors–technology is all around us.
Many of these new innovations promise and deliver enhanced comfort, responsiveness, and efficiency in public spaces. Yet, there is often little information shared about what these technologies are, their intended purpose, or how they collect data and for whom.
When information signage does accompany technology in public spaces, it often offers minimal information without guidance on how to acquire further information.
What if we could create a world where understanding the technology in public spaces is not only quick but also transparent and clear? What if everyone could easily access information about these technologies through digital channels, ask questions, and actively contribute to optimising the use of public spaces? These were the questions that fueled the inception of DTPR.
DTPR aims to do for technology what nutrition labels do for food: provide a structured, accessible way to understand and navigate complexity. Drawing inspiration from practical visual languages like food labels and Creative Commons logos, our goal was to craft a visual language capable of systematically describing technologies; enabling people to quickly grasp essential details and make informed decisions. We envision DTPR becoming a global standard and the visual expressions of standards are a key means for the general public to be able to recognise and interact with the standard. In this way, DTPR’s ambition to be a visual language is an important aspect in establishing universality and cross-cultural applications across geographies globally.
